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Hi, I am Donna Hocking a freelance graphic designer. I specialise in working with smaller businesses, start ups & freelancers to build their brand & online presence. I also work with larger companies providing ad hoc graphic design or artworking support.

Get in touch to discuss your project.

I offer a range of services such as:
Logo design; Branding development; Design for printed materials including, flyers, posters, brochures, POS, & outdoor; Digital design including web banners (static, gif & HTML), social posts, website design &/or build; Presentation design

Biotiful Dairy – Hocking Design
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Biotiful Dairy

Hocking Design / Biotiful Dairy

Biotiful Dairy

Updating brand assets


Following an update in packaging style Biotiful Dairy wanted to update their brand assets.


To match the flat, simplistic style on the packaging & the mountains that feature across their assets were first updated. Then some options were explored to create a more polished way to highlight the pull out text which would replace their existing brush stroke.


The next stage was a two part social media brief. They requested some social media templates. These needed to be simple enough for current staff to update whilst maintaining a consistent brand on social media. I created three easy-to-use templates in three different colours, as it is their colours that really make them stand apart from their competitors. Using the same thought process & style I then produced a series of illustrations for their Instagram channel.


The last part of the brief was to update the PowerPoint with content & divider slides. I used some of their new imagery to help bring it to life.