C F White is an author in need of a rebrand. C F White writes about romance in an urban setting so I developed the brand to reflect this.
To keep the logo personal I created it in a signature style with a touch of the romantic to speak to the genre of the books. The rest of the brand grew out of this concept, using a mixture of urban images & the graffiti style heart to compliment the logo.
I then took this style across the stationery, website, flyers & a roller banner.