Hocking Design Logo

Hi, I am Donna Hocking a freelance graphic designer. I specialise in working with smaller businesses, start ups & freelancers to build their brand & online presence. I also work with larger companies providing ad hoc graphic design or artworking support.

Get in touch to discuss your project.

I offer a range of services such as:
Logo design; Branding development; Design for printed materials including, flyers, posters, brochures, POS, & outdoor; Digital design including web banners (static, gif & HTML), social posts, website design &/or build; Presentation design

Vibrant Vegan Meals – Hocking Design
portfolio-item-template-default,single,single-portfolio-item,postid-13809,eltd-core-1.2.3,awake child-child-ver-1.0.1,awake-ver-1.7,eltd-smooth-scroll,eltd-smooth-page-transitions,eltd-mimic-ajax,eltd-grid-1200,eltd-blog-installed,eltd-default-style,eltd-fade-push-text-top,eltd-header-standard,eltd-sticky-header-on-scroll-up,eltd-default-mobile-header,eltd-sticky-up-mobile-header,eltd-menu-item-first-level-bg-color,eltd-dropdown-slide-from-left,eltd-,eltd-fullscreen-search eltd-search-fade,eltd-side-menu-slide-from-right,wpb-js-composer js-comp-ver-6.7.0,vc_responsive
Hocking Design / Vibrant Vegan Meals

Vibrant Vegan Meals

Packaging Design


This project evolved over a few stages. Initially the client had created three new flavours to add to their vegan meal range. Using the existing packaging, the idea was to create a new pattern & colour palette that represented each new flavour. I developed a range of vibrant options that suited the range for each product. From this I then produced the packaging artwork including back design, to be sent to print.


Once these were finalised the client had a change of strategy which lead to redesigning the packaging. The client decided to move to online sales only & made the decision to remove the photo from the packaging. With this in mind we created a range of design options for the new look. The chosen design used mirrored the letter ‘V’ from ‘Vibrant Vegan’ on the front of the packaging.


The next stage was to put together the new packaging with the new patterns & colours & produce the artwork for print.