This project ended up evolving over a few stages. Initially the client had created three new flavours at add to their vegan meal range. Using the existing packaging, the idea was to create a new pattern & colour palette that represented each new flavour. We developed a range of vibrant options that suited the range for each product. From this we then produced the packaging artwork including back design, to be sent to print.
Once these were finalised the client had a change of strategy which lead to redesigning the packaging. The client decided to move to online sales only & made the decision to remove the photo from the packaging. With this in mind we created a range of design options for the new look. The chosen design used mirrored the letter ‘V’ from ‘Vibrant Vegan’ on the front of the packaging.
The next stage was to put together the new packaging with the new patterns & colours & produce the artwork for print.