I am the founder of Hocking Design & this year I am running the London Marathon 2022. After years of trying I finally received a charity place. To celebrate & fundraise I designed a London Marathon running vest. It shows the main landmarks / milestones on the route of the London Marathon.
After sharing the London Marathon design I had requests for other runs & have since created two other designs. I am in the process of... View More
Updating brand assets
Following an update in packaging style Biotiful Dairy wanted to update their brand assets.
To match the flat, simplistic style on the packaging & the mountains that feature across their assets were first updated. Then some options were explored to create a more polished way to highlight the pull out text which would replace their existing brush stroke.
The next stage was a two part social media brief. They requested some social media templates. These needed to... View More
E-Book Design & Layout
The brief was to design an e-book that breaks down the incoming IR35 rule to freelancers & other people it may affect. The concept was to use zombies as a basis for the design.
Three initial styles options were developed and shown to the client. I then designed a 12 page e-book in the chosen style & each page had it's own illustration created by yours truly to help bring it to life. The end result is... View More